Here are three scenarios that describe typical business challenges
that might demand our radical Close Business
Partnerships approach.
Scenario
#1 - "Home Market Development"
You've
got an exciting, fully commercialized product, a reasonable
level of funding - and a handful of customer references in your
local market. But
now you need to grow your customer base - and build a 'real'
sales and marketing driven business - initially in your local
market - but with a medium-term objective to move in to new
markets and territories. ... more
...
Scenario
#2 - New European Territory Development
You've got a great product in a growing space - and you've got
critical mass and real momentum in your home market. And it's
time to take your first step into a remote European territory.
... more ...
Scenario
#3 - Multi-Territory Profitability
You're already trading in multiple territories - but finding
that the current sales and marketing model in one or more of
those territories is increasingly non-viable... - given the
high and inflexible cost of ownership of a remote, organic business
development operation. ... more
...
